Opinion Archives - Beetroot

November 13, 2022

Published by Lesedi on November 13, 2022

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Opinion

Factors to consider before building an investment portfolio- A note to beginners!

By Lesedi Masoko The common denominator among wealthy elites is that they are investors who dominate the world economy through means to investing. One of the […]

October 12, 2022

Published by Lesedi on October 12, 2022

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Opinion

Why Influencer Marketing Is Important In The New Digital Space

The influencer marketing strategy, which according to Forbes History Of Influencer Marketing Predates Social Media By Centuries – But Is There Enough Transparency In The 21st […]

September 29, 2022

Published by Lesedi on September 29, 2022

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Opinion

Factors affecting the growth of tech start-ups in Africa.

FACTORS THAT HINDER THE GROWTH OF TECH START-UP’S IN AFRICA By Lesedi Masoko “While Africa is punching below its weight in the international competition to develop […]

April 25, 2022

Published by Lesedi on April 25, 2022

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Opinion

Is there a difference between a Communication Strategy and a Content Strategy?

It is hard to separate a content strategy from a communication strategy when building a marketing campaign. A content strategy refers to a high value scheme […]

November 29, 2021

Published by Minnie-lee on November 29, 2021

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Opinion

As a start-up, the biggest obstacle you are going to face is building an initial reputation, with zero customers, zero brand recognition and little capital you could use to build your image!

A lot of entrepreneurs do not know that they can leverage a feature in the media for their own benefit. Most entrepreneurs shy away from doing […]

September 6, 2021

Published by Minnie-lee on September 6, 2021

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Opinion

Your network is your net worth – How to build and sustain a valuable business network.

Starting a business is never an easy task, there are so many things you need to take into consideration – from getting your brand rightly positioned, […]

July 5, 2021

Published by Minnie-lee on July 5, 2021

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Opinion

Namita Barik, an entrepreneur, life coach on, “The Endless Chase of Life!”

We often find ourselves running in the endless chase of life, attached to material objects and devoid of purpose. However, anything and everything we choose to […]

February 12, 2021

Published by Minnie-lee on February 12, 2021

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Opinion

A wake-up call to brand managers: Stop forcing customers to watch ads!

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September 21, 2020

Published by Minnie-lee on September 21, 2020

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Life, Leasing and Lockdown – Top 7 Elements to Examine in Your Commercial Space

The entrepreneurial world’s evolutionary pace has been accelerated to an exceptionally rapid rate during the COVID19 pandemic. Despite the uncertainty that most businesses are facing, the […]