November 13, 2022

Factors to consider before building an investment portfolio- A note to beginners!

By Lesedi Masoko The common denominator among wealthy elites is that they are investors who dominate the world economy through means to investing. One of the […]
October 12, 2022

Why Influencer Marketing Is Important In The New Digital Space

The influencer marketing strategy, which according to Forbes History Of Influencer Marketing Predates Social Media By Centuries – But Is There Enough Transparency In The 21st […]
September 29, 2022

Factors affecting the growth of tech start-ups in Africa.

FACTORS THAT HINDER THE GROWTH OF TECH START-UP’S IN AFRICA By Lesedi Masoko “While Africa is punching below its weight in the international competition to develop […]
April 25, 2022

Is there a difference between a Communication Strategy and a Content Strategy?

It is hard to separate a content strategy from a communication strategy when building a marketing campaign. A content strategy refers to a high value scheme […]
November 29, 2021

As a start-up, the biggest obstacle you are going to face is building an initial reputation, with zero customers, zero brand recognition and little capital you could use to build your image!

A lot of entrepreneurs do not know that they can leverage a feature in the media for their own benefit. Most entrepreneurs shy away from doing […]
September 6, 2021

Your network is your net worth – How to build and sustain a valuable business network.

Starting a business is never an easy task, there are so many things you need to take into consideration – from getting your brand rightly positioned, […]
July 5, 2021

Namita Barik, an entrepreneur, life coach on, “The Endless Chase of Life!”

We often find ourselves running in the endless chase of life, attached to material objects and devoid of purpose. However, anything and everything we choose to […]
February 12, 2021

A wake-up call to brand managers: Stop forcing customers to watch ads!

September 21, 2020

Life, Leasing and Lockdown – Top 7 Elements to Examine in Your Commercial Space

The entrepreneurial world’s evolutionary pace has been accelerated to an exceptionally rapid rate during the COVID19 pandemic. Despite the uncertainty that most businesses are facing, the […]
June 19, 2020

Open communication during this period is key in insuring that employees still believe in the continuity/survival of the business during this period.

The Covid-19 pandemic came with a lock down and restrictions that have impacted negatively on every sector of the economy. What then should employers do to […]
June 12, 2020

Applying social distancing in design means that business owners should consider changing their interior spaces as a permanent precautionary measure; Raghmah Solomon

Considering Human Distancing – How to Comply & Why June 2020 – Landlords and business owners are facing new uncertainties everyday due to the Coronavirus pandemic. […]
June 12, 2020

In order to retain a level of professionalism and required focus, not to mention the amount of time that one is now spending in our Home Offices, perhaps the time has come to give this space a little bit of TLC.

STYLE YOUR HOME OFFICE, BEAUTIFULLY   These days, setting up a lockdown location is essentially plug and play, but ensuring the ergonomics function in such a […]