Sojern, a leading provider of digital marketing solutions for travel, today announced its expansion into South Africa to better serve partners and capitalize on the growing post-pandemic tourism boom. Stewart Smith, Sojern’s Managing Director for the Middle East and Africa, will oversee the launch having successfully rolled out Sojern’s solutions in other regions across the past eight years.
“South Africa was hit harder than many countries by COVID-19, the travel industry in particular across the country was brought to its knees. In the aftermath of the Omicron variant in late 2021, the country is now in a fantastic position to capitalise on global travel recovery and Sojern is launching at a brilliant time to help travel marketers remind travellers why South Africa is one of the greatest countries on earth,” said Smith.
Since the onset of the pandemic, Sojern Insights have powered the travel and tourism recovery research for the U.N. World Tourism Organization, the Pacific Asia Travel Association (PATA) and Skift Research. It also provides weekly self-serve travel insights to help hotels, attractions, and tourism boards understand travel behavior and plan for recovery. Here are some of the top travel trends it’s identified for South Africa in 2022:
The outbreak of the COVID-19 pandemic had a significant impact on the South African tourism industry. Tourism contributed 130 billion rand in 2018 and constituted nearly 3% direct contribution to GDP in South Africa, while the tourism sector contributed about 4.5% of total employment. But according to the Tourism 2020 report released by Statistics South Africa, in 2020, the volume of tourists decreased by 72.6% from 10.2 million in 2019 to 2.8 million in 2020.
After two years of turmoil, the country’s tourism and hospitality industry is now showing strong signs of recovery. Despite the travel sector being strongly affected by the pandemic, Sojern continues to work with thousands of hotels, attractions, airlines, and destinations annually around the world. Positioning itself as the key partner for tourism professionals who want to be supported in their ongoing recovery, the company has continued to gain market share in the region. With Sojern, the South African travel industry can now take advantage of the latest marketing technology to drive direct bookings, increase web traffic, develop loyalty programs, and more — powered by world-class machine-learning and data science technology.
Sojern is a leading digital marketing platform built for travel marketers. Powered by artificial intelligence and traveller intent data, Sojern provides multichannel marketing solutions to drive direct demand. Thousands of hotels, attractions, tourism boards and travel marketers rely on Sojern annually to engage and convert travellers around the world.