RUCH Investment & Manufacturing (RUCHIM) Ltd located in MOWE, Ogun State is a research-based, multiple award-winning SME. RUCHIM produces 13 varieties of premium quality SKUs of 100% natural health-enhancing Herbal Infusions which are rich in antioxidants and anti-inflammatory substances from Hibiscus, Ginger, Turmeric, Moringa and Black Tea, all marketed under the Trade Name “MASTER TEA”
Being a business means, the ability to identify and willingness to take a risk in addressing relevant life issues in order to give back to the community. RUCHIM recognized that although it is natural for every human being to keep his/her entire body well hydrated to maintain normal body functions but was alarmed and deeply concerned about the increasing rate of ill health resulting from huge consumption of sugar-laden drinks within the community.
RUCHIM henceforth sets out in 2008 to answer this fundamental research question which was “With what fluids does to a person keep his/her body hydrated to ensure disease prevention and good health? This led RUCHIM to look into five functional food drinks that are not only very rich in nutrients; but can also help people to live healthier lives. The company has brought innovation into the Tea and Beverage Business in Nigeria with a state-of-the-art packaging and processing equipment capable of producing a variety of innovative natural products without any chemical additives, colors, fillers, flavors or preservatives.
RUCHIM has been able to make these products easily available to Consumers in their most natural state to ensure that the Consumers get the maximum health benefits from every cup of Master Tea. These products made from caffeine-free; GMO-free, locally sourced raw materials have been useful in managing health conditions such as regulations of blood sugars, blood pressure, cholesterol, stress and arthritic pains. Our products have notably contributed to enhancing population health.
RUCHIM has been able to provide, “Well-being and Convenience to the Community”. From the feedback received from various consumers, we can confidently say that all Master Tea brands help to hydrate the human body with Nutrient-dense fluids that are Natural, Safe, Pleasant, Refreshing, Not harmful to the body and convenient to reach, especially for women that are multi-tasking says Dr Funke Bolujoko the COO of RACHIM.
In addition, the production of 13 varieties and 20 SKUs of 100% natural health-enhancing Master Tea Herbal Infusions currently have both National and International quality certifications.
RUCHIM meets its key corporate social responsibility and traceability requirements by partnering with growers such as the widows’ cooperative and GAP certified farmers in sourcing its raw materials. Over 90% of RUCHIM workforce are from the community where the company located thereby reducing youth unemployment. Women workers of child-rearing age work for few hours while their children are in school. The office also maintains a 20 days per month and 8 hours shift work with one hour break to allow for break and interaction among the factory floor workers and the administrative officers. The company runs an open system through a weekly meeting which takes place wherein employees are encouraged to share their achievements, challenges, planned activities and requirements to meet the needs.
“A female entrepreneur who desires to move her business to the next level must ensure that she understands the products or services consumers are looking for, get all the required capacity building to put required men, materials and money in place to ensure productivity of premium quality products backed up by active social and digital marketing’, says Dr Funke Bolujoko.
In getting the products to consumers, RUCHIM adopted various distribution channels covering independent retailers in the open markets, distributors with commission scheme, neighborhood shops, high-end retail supermarket chains and hotels. It also combines digital marketing with conventional advertisement. The social Media handles are stated.
With a mission to have 100% natural herbal Master Tea in every home to support a healthier lifestyle and envisioning to enhance the health status of all tea consumers by providing a meeting point of refreshment and nutrition in every cup of Master Tea consumed.
Dr Funke Bolojoko believes that innovation is quite central because of the evolving nature of human needs which must be met with outcomes of new findings and searches. We all must move into doing business digitally, so that we can be relevant and move. Innovation is at the forefront of RUCHIM’S’s business ethos.
This is because the tea market grows with an average of 5.5% annually and therefore to meet the demand of this lucrative market we believe that organisations need to focus on finding ways that are sustainable and that can uplift the tea growers in Africa. This would, in addition, require RUCHIM’s to be an innovative brand so that it can reach more people which in turn will grow the business to leave a footprint in the market. This is why RUCHIM is best prepared and packaged to solve hard work challenges for its customers. Our goal is to create infrastructures that will enable easy HEALTH tea trading and processing for small scale tea farmers which is why this unique strategy aims to ensure everyone in the supply chain can grow both in production and capacity.
RUCHIM hopes to stimulate fair and direct trade with other African countries such that the business is able to produce, refine, process and use its resources within the African borders. This alone will create jobs, wealth, health population and produce more skills that will become a vehicle of innovation and change for the next generations to come.
ENDS~~
Social Media Handles:
Instagram: https://www.instagram.com/MasterTeang/
Linkedin:https://www.linkedin.com/company/master-tea/
Facebook: https://www.facebook.com/MasterTeaMoringaHerbal/
Twitter :https://twitter.com/Masterteang
E-mail Address:info@mastertea.com.ng&funke.bolujoko@gmail.com
Official Web Address: https://www.mastertea.com.ng
Contact Number: +2349030262828; +2347062335600
Contributed by
Oliver Fortune Chikodzore
Founder at The African Innovation and Entrepreneurship Centre
To find out about The African Innovation and Entrepreneurship Centre follow us on the links below
Contact Number: +27 67 288 3777/ +27 64 085 3885
https://chat.whatsapp.com/BmkGfZVX8nfL8UCUX6SrxR
https://t.me/joinchat/Fl069BYjT3sytOPy
https://www.facebook.com/aiecDigital