Kris Khabo is the Chief Creative Officer at Peer & Influence Networks, a digital marketing agency based in Cape Town, South Africa. The agency helps marketing managers create high-quality digital content that sells.
Kris comes with a wealth of knowledge and a career in media that spans over 16 years. Kris has extensive industry knowledge in through-the-line media strategy and digital marketing. She is also a Google-accredited digital specialist who loves to relax and code over the weekend.
“I am passionate about all things media”.
When peer-to-peer marketing started gaining momentum in 2018, there was a gap in the market for a marketing agency that fosters collaborations between brands and the local creators’ and influencer community. Brands are hungry for collaborations with influential creators online, hence the name Peer & Influence Networks.
Kris has a few tips to share for business owners getting an understanding of content marketing.
Did you know the online consumer starts their online journey with a question? Research suggests 93% of online experiences begin with the use of a search engine. What question do you answer for your customer when they are online?
Content Strategy seeks to resolve your customer through the online journey funnel. The best content solution delights, informs and engages, and ultimately converts.
In prioritizing consumers’ values, brands build trust.
Website: https://www.peerandinfluence.co.za/
LinkedIn: www.linkedin.com/in/peerandinfluencesa
Twitter: @influence_peer
Instagram: https://www.instagram.com/peerinfluencesa/