Beetroot Africa has formed a partnership with Afrocentric German based Startup, Deutsch Connect which is aimed at connecting African Entrepreneurs’ products to European markets.
Speaking from Cape Town, South Africa, Beetroot Africa Founder and CEO, Minnie-lee Tagwirei said, “One of the challenges entrepreneurs in Africa have been facing since the pandemic started was loss of income due to the lockdown and border closures. Most of our entrepreneurs depended on tourists to purchase their products as 90% of their sales comes from tourists.
The coronavirus has forced most entrepreneurs to learn to use digital tools to sell their products which has not been as effective as implementing professional digital marketing tools can be expensive. While this may work it is terribly slow and needs consistency and many tourists prefer to touch and feel the products before they purchase. This has left a gap in the market which we as Beetroot Africa and Deutsch Connect are filling to solve this pain point for our entrepreneurs .”
Deutsch Connect’s vision is to be the leader in Knowledge and Skills transfer, B2B Matchmaking and Market Linkages between Africa and Germany while Beetroot Africa is an online business magazine for entrepreneurs that works towards empowering entrepreneurs on the continent.
Both companies driven by the need to make African products accessible to other parts of the world, have taken it upon themselves to make African quality products accessible in European markets.
“One of the challenges entrepreneurs in Africa face is producing goods for a market that cannot afford their products or find their products a luxury as families have other financial demands to fulfil. This partnership will benefit African entrepreneurs by introducing them to new global markets and will create new opportunities for entrepreneurs,” says Kumbirai Chipadza, Founder and CEO at Deutsch Connect.
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I am an entrepreneur from Ghana but base in Belgium and will love to know how you guys an help me with promoting my work or working together .thank you Greetings