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About Us

“The opportunity is in the problem. The moment I see a problem, I immediately begin to
think about the opportunities that can be created by trying to solve it.” Strive Masiyiwa

We are an online business magazine, we feature entrepreneurs and start-ups. We create exposure for a business that is trying to scale, we use our platform to build brands, which will give you access to the market, enable customer acquisitions in order to scale your business and expand. We understand the struggle of getting into new markets, engaging stakeholders and acquiring funding. Beetroot creates opportunities for start-ups by hosting business networking events in collaboration with corporate companies and investors in order to bridge the between start-ups, investors and corporate companies.

Our Vision

Our vision is to create opportunities for start-ups to scale their businesses  by collaborating with businesses that provide different solutions for start-ups.

Our Mission

Our mission is to use our platform, and our events to influence entrepreneurship, to create a better future for our continent and develop our economies by encouraging, supporting and facilitating innovation, sustainable development, and technology. 

Founder and Editor

B.A General Degree in English, History and Media and Mass Communication Catholic University in Zimbabwe

She is the Founder and Editor of Beetroot an online hub for entrepreneurs, and start-ups. Beetroot promotes and supports entrepreneurs and executives by sharing their vision, their struggles. Beetroot creates platforms for start-ups and entrepreneurs to scale their businesses. From hosting a yearly start-up Gala, to facilitating investments for entrepreneurs.

Minnie-lee hopes to create an African Media Company which drives transformation in Africa by promoting entrepreneurship, education and sustainable development and innovation. She is also an author, talk show host and a branding and communications strategist, who unlocks potential through creative branding and strategic communications by assisting clients in developing a unique business identity and a positioning statement that communicates lasting impressions of the clients’ business value.

Contact Us

For Enquiries:

Phone: +27 21 001 8283
Email: editor@beetroot.today

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