“The opportunity is in the problem. The moment I see a problem, I immediately begin to
think about the opportunities that can be created by trying to solve it.” Strive Masiyiwa
Our vision is to create opportunities for start-ups to scale their businesses by collaborating with businesses that provide different solutions for start-ups.
Our mission is to use our platform, and our events to influence entrepreneurship, to create a better future for our continent and develop our economies by encouraging, supporting and facilitating innovation, sustainable development, and technology.
Founder and Editor
B.A General Degree in English, History and Media and Mass Communication Catholic University in Zimbabwe
She is the Founder and Editor of Beetroot an online hub for entrepreneurs, and start-ups. Beetroot promotes and supports entrepreneurs and executives by sharing their vision, their struggles. Beetroot creates platforms for start-ups and entrepreneurs to scale their businesses. From hosting a yearly start-up Gala, to facilitating investments for entrepreneurs.
Minnie-lee hopes to create an African Media Company which drives transformation in Africa by promoting entrepreneurship, education and sustainable development and innovation. She is also an author, talk show host and a branding and communications strategist, who unlocks potential through creative branding and strategic communications by assisting clients in developing a unique business identity and a positioning statement that communicates lasting impressions of the clients’ business value.